Starbucks Doubling their Stores in China

Starbucks has a prominent presence in China – a symbol of luxury, and the cost of coffee is greatest in Beijing, China compared to any city around the world.

From Reuters.

Starbucks names China CEO, sees 5,000 stores there by 2021

By Lisa Baertlein

Starbucks Corp (SBUX.O) on Wednesday named its first chief executive officer for China and said it plans to more than double its store count in that country to 5,000 by 2021.

The world’s biggest coffee chain promoted Belinda Wong to the title of CEO of Starbucks China. Wong, who had been president of that operation, will continue to report to John Culver, group president of Starbucks Global Retail.

Among other things, Wong will oversee the opening of Starbucks’ first international Roastery and Reserve Tasting Room in Shanghai in 2017.

Starbucks opened the first of its sprawling roasteries in Seattle in 2014 to showcase super-premium coffee beans and brewing methods. It was a move by the company to assert itself as a player in an upscale niche being defined by newer cafe chains such as Blue Bottle and Intelligentsia.

Starbucks has operated in China for 17 years. The world’s fastest-growing major economy has been a key development market for the coffee chain, which now has more than 2,300 cafes in 100-plus cities there.

Starbucks also promoted Leo Tsoi to the role of chief operating officer for Starbucks China. He was most recently vice president of store development and design for the division.

http://www.reuters.com/article/us-starbucks-china-idUSKCN12J0OX

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Leanne

I began writing Elle's Adventure in China (EACh) in June 2014 as a fun summer project, but as obstacles kept interfering with my plans, I forked and forked more options. I took writing this novel much more seriously in mid-July, and want to have it officially published someday in my lifetime. As many artists put their hearts into their projects, so do I. I did not start out liking to read, but a professor suggested a book for me for homework a few years ago, and it was an amazing book. Since then, I read for pleasure, and I hope my novel, Elle's Adventure in China, does the same for as many of you as possible. The same thing goes to writing. I did not like to write until I took a course where the professor and papers made me love to write. I hope every one of you find what makes you happy and dedicated to work. In May 2015, I started my other blog, Read and Write Here (R&WH), as a place to post other things that aren't China- and Chinese culture-related and not EACh. I share some of my memories and experiences from student teaching, irregular participation in Daily Prompts, etc. I'd like to have regular people and bloggers to write book reviews and post it on R&WH someday. Keep reading and writing!

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